
Normalizing Sustainability: Why Seaweed and Algae Belong in Your Mailbox
Plastic.
From the shirts to the packaging, most brands ship their so-called “eco” gear in garbage that outlives the very coral reefs they claim to care about.
At Immoral Coral, we don’t just care about the ocean — we design for it, we print for it, we ship for it.
This isn’t just about saving reefs.
It’s about building a movement — one where sustainable shipping becomes standard, not special.
Where compostable seaweed mailers are expected.
Where carbon-negative ink is the norm.
And where brands are brave enough to go beyond “less bad” and start doing actual good.
We’re not here to be eco-trendy.
We’re here to make sustainability ordinary — and then push past it.
📦 Shipping That Doesn’t Suck (for the Planet)
Every shirt you order arrives in packaging that’s either been reincarnated from trash or literally grown from the ocean. We’ve partnered with EcoEnclose, industry leaders in sustainable shipping materials. Here’s what that means:
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100% recycled mailers, boxes, and labels
Post-consumer waste, baby. That means less plastic, fewer trees down, and zero guilt. -
Compostable options
Some of our materials break down like banana peels. Literally. (Don’t eat them. Please.) -
Low-impact inks
Printed with Algae-Ink™ — not your grandma’s petroleum sludge. This stuff is carbon-negative and made from fast-growing algae. It actually sucks CO₂ out of the air and turns it into pigment.
So yes, our logo might be the most sustainable thing in your mailbox.
🌿 Seaweed, Not Plastic: The Future of Packaging
A lot of companies say they’re “cutting down on plastic.”
We cut it out entirely — with products grown in the ocean.
🔸 Enter Seaweed-Based Packaging
We’re testing and incorporating materials made by companies like:
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Notpla – the royal darlings of sustainability (literally won Prince William’s Earthshot Prize). Their seaweed-coated takeout containers, mailers, and sachets biodegrade in 4–6 weeks.
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Sway –creates certified home-compostable polybags and shipping liners made from seaweed, designed to fully break down without leaving microplastics or harmful residues.
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Oceanium – creators of Ocean Ink®, a seaweed-based ink that’s safe for the planet, your packaging, and eventually, your compost bin.
These products:
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Don’t need farmland
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Don’t drink fresh water
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Suck carbon out of the ocean while growing up to 3 feet a day
They literally help reverse climate change just by existing.
🧪 Sustainability That’s Not Just a Buzzword
🌱 Feature | 🌊 Why It Matters |
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Algae-Ink™ | Carbon-negative. Sequesters CO₂ while replacing petroleum ink. |
Compostable Seaweed Mailers | Breaks down in your backyard. No industrial composting needed. |
No PFAS, no BPA, no BS | No “forever chemicals” — just forever impact. |
Non-competing land use | Seaweed doesn’t take up space from food crops or forests. |
🧼 Making Sustainable Shipping Normal
Sure, it might sound like a novelty to ship your order in a seaweed-lined box with algae-dyed branding.
But that’s exactly the point.
The planet doesn’t need a niche trend. It needs a new normal.
These innovations aren’t gimmicks — they’re proof that we can do better. They show that fashion brands can ditch plastic, avoid petroleum, and still deliver a product that feels good, looks good, and does good.
At Immoral Coral, we’re not waiting for the rest of the industry to catch up.
We’re already there — and you are too, every time you place an order.
💀 So, What Are You Really Wearing?
When you order from Immoral Coral, you’re not just getting a shirt. You’re:
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🔥 Funding ocean conservation
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🌍 Supporting carbon-negative materials
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👊 Fighting fast fashion and plastic waste
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🧫 Wearing a cause that’s printed with algae and shipped in seaweed
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♻️ Directly removing the equivalent of 6 plastic bottles from the ocean with every shirt
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📣 Wearing your values — and using your style as a statement for the ocean
No matter where you go — you’ll be making a change.
💬 Tell Us: Should We Go 100% Seaweed Packaging Next?
We're testing the waters (literally).
Would you like to see all your future orders arrive in seaweed-based mailers?
Drop a comment or DM us on Instagram.
Let’s reshape the future of fashion shipping — one slimy, leafy, guilt-free package at a time.
Wear the truth. Restore the ocean.
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