Smiling Coral? It’s Not That Kind of Glow.

Coral reefs are often called the "rainforests of the sea"—and for good reason. These ecosystems support around 25% of all marine life. But if you’ve seen bleached coral, you might wonder why it’s looking so… ghostly.

Coral bleaching happens when ocean temperatures rise, causing coral to expel the tiny algae (zooxanthellae) that live inside their tissues. These algae not only provide energy through photosynthesis, but also give coral its vibrant color. Without them, coral turns white and is more vulnerable to disease and starvation.

Sadly, bleaching is becoming more common as ocean temperatures continue to climb due to climate change. And while coral can survive a bleaching event if water temperatures drop back to normal quickly, prolonged stress weakens the reef. Over time, it’s harder for coral to bounce back.

The problem is urgent. Studies show that half of the world’s coral reefs have been lost in the past 30 years—and experts warn that, at current rates, the rest could be gone by 2050. But there’s hope. Coral restoration projects are making strides, and ocean conservation organizations are working tirelessly to protect and regenerate coral reefs.

At Immoral Coral, we’re dedicated to being part of the solution.
We don’t just want to raise awareness; we want to drive action. Every shirt you wear helps fund coral restoration programs and ocean cleanup initiatives. Your support is helping bring life back to the oceans—one shirt at a time.

By wearing Immoral Coral, you're not just showing up for the planet. You're actively contributing to its recovery. Because with every purchase, you're becoming part of the movement that’s fighting for a healthier, vibrant ocean—where coral can thrive and marine life can flourish.

Together, we’re not just wearing the change. We’re making it happen.

Picture Credit: Great Barrier Reef Foundation